How AI communicates is becoming a central question for leaders who are using tools like ChatGPT in strategy, content, and decision-making. These tools are fast, efficient, and responsive. But what role are they really playing in your work?
To explore this, we analyzed over 900 conversations with ChatGPT using a proven model: Move, Oppose, Follow, and Reframe. This same model helps leadership teams understand how they communicate and make decisions.
Understanding the Four Roles of Communication
In every conversation, each contribution plays one of four roles. These roles shape how dialogue flows, whether in an AI interface or a team meeting.
Move
A Move starts something new. It introduces an idea, proposes a change, or sets the agenda.
Follow
A Follow supports what’s already been said. It adds agreement, builds momentum, or offers small additions.
Oppose
An Oppose challenges the current direction. It raises concerns, questions assumptions, or pushes back on decisions.
Reframe
A Reframe provides a new perspective. It connects ideas, adds broader context, or opens up new ways of thinking.
What the Data Shows About How AI Communicates
When we classified over 900 ChatGPT responses, here’s what we found:
- 62% Follow
- 18% Reframe
- 15% Move
- 5% Oppose
The results show a clear pattern. AI systems like ChatGPT are heavily weighted toward Follow. This means they tend to affirm, support, or build on your input without challenging it.
Why Understanding How AI Communicates Matters for Leaders
That 62% Follow rate isn’t just an AI quirk. It mirrors what happens in many leadership teams. People tend to agree, move things forward, and avoid friction. But without enough challenge, decisions become fragile. Without reframing, teams miss the bigger picture.
This bias toward Follow can lead to faster but weaker decisions, especially when using AI in planning or creative work.
Reframe Is the Secret to Better Conversations
Among the four roles, Reframe may be the most powerful. It doesn’t fight or agree. It expands. When AI reframes, it helps you think differently. When teams reframe, they open up new possibilities and shift stuck conversations.
If you’re using AI to support your thinking, make sure it’s helping you see more, not just reinforcing what you already believe.
How to Use This Model With Your Leadership Team
We use this exact model in our Team Dynamics Profile to assess how leadership teams communicate. We look at what happens when the pressure is on: who moves, who follows, who reframes, and who challenges.
Understanding how your team communicates can reveal hidden gaps in alignment, trust, and decision-making. And it helps you build the kind of team that doesn’t just get along but gets results.
Ready to Understand Your Own Team’s Communication Dynamics?
At KSE Leadership, we help leadership teams get under the hood of how they communicate, align, and make decisions. Our Team Dynamics Profile (TDP) captures how your team shows up across the four roles, Move, Oppose, Follow, and Reframe, especially when the stakes are high.
We work with CEOs, CHROs, and leadership teams to strengthen these dynamics through real-time observation, structured assessments, and practical coaching.
If you’re ready to see how your team communicates, and what that means for your strategy, get in touch.
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